EMAIL MARKETING
At Digital Gems, we partner with brands across diverse industries to build vibrant, engaging social media presences that connect with their target audiences. Each profile we manage is uniquely tailored, from crafting educational content to sharing industry insights and fostering community engagement. Our work not only boosts brand visibility but also creates meaningful online interactions. Explore some of our social media accounts below, where we showcase the range of strategies we bring to each client’s digital journey
Cloud Point
Digital Gems created an email campaign for Cloudpoint, designed to highlight their range of IT solutions and special offers. This campaign introduced Cloudpoint’s services to a broader audience and showcased their expertise in the tech industry.
What We Did:
- Compelling Content: Crafted emails that clearly explained Cloudpoint’s services and benefits.
- Audience Targeting: Tailored messaging to connect with both new and existing clients.
Why We Love It: This campaign allowed us to help Cloudpoint expand their reach and connect with potential clients. We enjoyed showcasing their value through a well-crafted email series that resonated with their audience.
Senn Foods
We have run engaging email campaigns for Senn Foods, using Mailchimp landing pages to host competitions and grow their subscriber base. These campaigns not only promoted Senn Foods’ products but also encouraged customer interaction and loyalty.
What We Did:
- Landing Pages: Created Mailchimp landing pages for easy competition entry and email collection.
- Subscriber Growth: Built a targeted email list to support future marketing efforts.
Why We Love It: Running these campaigns allowed us to combine fun, interactive competitions with Senn Foods’ goal of connecting with their community. We enjoyed seeing the positive response and helping to grow their audience.
Business Gems
Business Gems uses email marketing, crafting effective newsletters, event landing pages, and email funnels. With a strong focus on community and engagement, our campaigns have achieved a remarkable 70% open rate.
What We Did:
- Engaging Newsletters: Built content-rich newsletters to keep the community informed and connected.
- Event Landing Pages: Designed landing pages to boost event sign-ups and attendance.
- Email Funnels: Created strategic funnels to nurture leads and support business growth.
Why We Love It: Working with Business Gems allows us to build meaningful connections with an active community of women in business. We’re proud of the high engagement our campaigns receive and the value we bring to this supportive network.
Family Gems
We run email campaigns for our sister company Family Gems, using engaging content to promote their blogs and local event round-ups. Our campaigns help parents stay informed about family-friendly activities and resources across Botswana.
What We Did:
- Blog Highlights: Sent out engaging newsletters featuring the latest family-focused articles.
- Event Round-Ups: Curated event updates to keep subscribers in the loop on community happenings.
- Community-Centric Messaging: Tailored emails to connect with parents and families.
Why We Love It: With Family Gems, we have the chance to support families by sharing valuable content and local events. We’re proud to keep the Family Gems community informed and connected through our email marketing.
